nostalgia...

Chances are if you are reading this, you have eaten at the chain known as Domino's Pizza*. During the 80's they had a marketing campaign featuring a character the "Noid". His entire existence was making pizzas inedible so obviously he was an employee of Dominos. The whole point was to "avoid the Noid" meaning you should eat decent pizza. It made absolutely no goddamn sense whatsoever. According to his Wikipedia page he was not actually funny but more importantly it also said the following...

In 1989, Kenneth Lamar Noid, a mentally ill customer who thought the ads were a personal attack on him, held two employees of an Atlanta, Georgia Domino's restaurant hostage for over five hours. After forcing them to make him a pizza and making demands for $100,000, getaway transportation, and a copy of The Widow's Son, Noid surrendered to the police.^[1] Noid was charged with kidnapping, aggravated assault, extortion, andpossession of a firearm during a crime. He was found not guilty by reason of insanity.

Aren't you glad you've avoided him for so long?*

*sadly